2019
Identity System,
Branding Strategy
Craigslist is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.
And now, craigslist finally has it’s brand new update in years!
It’s so well-known in the US that people are really familiar with its appearance. After research and multiple interviews, it’s important to keep the original feeling and vibe were at the same time to give an upgrade to the brand. The new logo and brand are inspired by the ASCII codes drawing that craigslist already have in their features. “<>” is programming language symbols, and the shorthand logo version “c<li>” is based on how coding languages present list as <li>, since craigslist is an online source platform, the digital feeling is the new visual language.
NEW LOGO
CUSTOMIZED FONT
APP + WEB
CAMPAIGN STRATEGY " TALK TALK"
↑BACK TO TOP↑
©2020
THANK YOU*
Identity System, Brand Strategy
2019
Craigslist is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums. And now, craigslist finally has it’s brand new update in years!
It’s so well-known in the US that people are really familiar with its appearance. After research and multiple interviews, it’s important to keep the original feeling and vibe were at the same time to give an upgrade to the brand. The new logo and brand are inspired by the ASCII codes drawing that craigslist already have in their features. “<>” is programming language symbols, and the shorthand logo version “c<li>” is based on how coding languages present list as <li>, since craigslist is an online source platform, the digital feeling is the new visual language.
NEW LOGO
CUSTOMIZED FONT
APP + WEB
CAMPAIGN STRATEGY " TALK TALK"
↑BACK TO TOP↑
©2020
THANK YOU*