CRAIGSLIST*
Identity System, Brand Strategy
2019
Craigslist is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.
And now, craigslist finally has it’s brand new update in years!
NOUVEAU*
Font Design
2021
Inspired by Song(Ming), a Chinese font that was designed for movable type. This font came out to embrace the opening of a new era in printing.
A:LINE*
UI/UX
A: Line is an informative community that allows people to have more precise fashion knowledge.
DIAVOLO*
Identity System
2019
Diavolo is an LA-based dance company. The company explores the relation and interaction between the human body and its architectural environment to understand how we are being affected not only socially, but physically and emotionally.
related project ↓
ARCHITECTURE IN MOTION*
Identity System, Installation
2019
The founder of DIAVOLO once mentioned in an interview that it would be amazing if he's able to work with Frank Gehry. This time, DIAVOLO collaborates with 4 amazing architects, including Frank Gehry, Zaha Hadid, I.M.Pei and Jørn Utzo. Now welcoming it's new season.
CYCLES OF AWAKENING*
Editorial Design, Research
2019
As new discoveries continue to reshape our understanding of mind and matter, Cycles of Awakening is a book that offers readers a new angle to see Buddhism and Science. The dos-a-dos binding book provides two perspectives to explore the strange parallel of how these two seemingly distinctive modes of understanding the inner and outer universe have been so persistently linked.
related project ↓
NORTON SIMON MUSEUM
Identity System
2019
Norton Simon Museum is located in Pasadena, California. The Norton Simon collections include European paintings, sculptures, and tapestries; Asian sculptures, paintings, and woodblock prints; and sculpture gardens displaying many sculptors' work in a landscape setting around a large pond. The museum contains the Norton Simon Theater which shows film programs daily, and hosts lectures, symposia, and dance and musical performances year-round. The new identity system brings a more modern look to the classic museum.
MORTON SALT PACKAGING*
Packaging
2018
Salt has been used by humans for multiple purposes with a long history. From food preservation to snow melting. At one point, there were many salt roads built in order to trade salt, made connections between previously unknown civilizations. Morton Salt’s new packaging provides compliments to the indispensable product of our daily life.
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Last edit ©2021
haloshuchen@gmail.com
THANK YOU*
CRAIGSLIST*
Identity System, Brand Strategy
CYCLES OF AWAKENING*
Editorial Design, Research
related project ↓
NORTON SIMON MUSEUM
Identity System
A: LINE*
UI/UX
(WIP)
DIAVOLO*
Identity System
related project ↓
ARCHITECTURE IN MOTION*
Identity System
MORTON SALT PACKAGING*
Packaging
©2020
haloshuchen@gmail.com
THANK YOU*
